With the popularity of OSNs, finding a set of most influential users (or nodes) so as to trigger the largest influence cascade is of significance. For example, companies may take advantage of the “word-of-mouth” effect to trigger a large cascade of …
Most sampling techniques for online social networks (OSNs) are based on a particular sampling method on a single graph, which is referred to as a statistic. However, various realizing methods on different graphs could possibly be used in the same …
Viral marketing is becoming important due to the popularity of online social networks (OSNs). Companies may provide incentives (e.g., via free samples of a product) to a small group of users in an OSN, and these users provide recommendations to their …